It seems auto industry has also started following the pattern of film industry to carry success by launching sequels of their movies. Japanese auto industry Honda Motorcycle and Scooter India Ltd after termination of its joint venture with Hero group successfully launched Honda CBR 150R under its independent flagship and now there are rumours that assessing the trend towards 150cc bikes in Indian two wheeler market HMSI is now concentrating to launch Honda CBR 150R
in India as there is vast potential of growth in segment of 150cc bikes in Indian two wheeler market.
It is speculated that Honda CBR 150R will be equipped with DOHC engine with 4 valves churning power of 18.98 Bhp at 8,500 rpm and torque of 1.37 Kgm at 10,500 rpm. Launch of Honda CBR150R will be another attraction in Honda CBR Range from Honda Motors and Scooters India Ltd. The price of Honda CBR 250 in Honda CBR Range varies from Rs 1.5 lakh to Rs 1.8 lakh depending upon variant opted by customers.
The rumours for launch of Honda CBR 150R has come at the time when Bajaj Pulsar from legendary auto company Bajaj Auto’s dominates the Indian market and to cope with competition from Bajaj Pulsar, Honda Motors will definitely need some strong marketing strategy for launch of Honda CBR 150R in Indian market.
Though company has not yet officially announced the launch of Honda CBR 150R but it is expected to carry the same features as embedded in Honda CBR 250R. It is also anticipated that Honda CBR 150R will also be launched in two variants adorned with ABS and Non- ABS variants. But one thing is clear that with launch of Honda CBR 150R HMSI will start following the success formulae followed by film industry. It would be interesting to see how much success HMSI captures with its new launch.
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